The Senior Partnership Marketing Manager I is a member of a team that delivers best in class, branded marketing and loyalty programs across channels leveraging data-driven insights and vertical expertise to drive profitable portfolios that deliver value for our cardmembers, brand partners and our organization. Drives strategy development of differentiated marketing activities that support our ability to drive strong, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Tender Share for a specific vertical of clients. Collaborates with leadership to shape Marketing decisions and strategies. Works closely with Account team and Field team to support the enhancement of our competitive position and maximize profitability. Demonstrates industry and vertical knowledge to optimize the overall program marketing planning for book of clients, across products and channels. Other duties as assigned to meet function/business needs.
Dir, Partnership Marketing
Essential Job Functions
Account Marketing Planning - Serves on a team of marketing professionals that provides expertise and drives marketing planning (annual, seasonal, long range) relevant to specific vertical and product set, optimizing program performance, delivers on Critical Few Initiative (CFI) expectations to achieve/exceed budget targets. Leads the approach and management of the Vertical Marketing Team (VMT) to assist in the Marketing Planning process. Proactively guides the VMT to assess the needs of the program, address areas of opportunity and develop strategic initiatives that can be applied throughout the vertical. Accountable for new program and idea generation to enhance the marketing activities plan. Manages marketing programs that deliver value and work toward successfully meeting the agreed upon goals for each critical initiative. Guides and sets marketing fund allocation in accordance with marketing plan activities in support of delivering mutually beneficial growth for client partners and our organization
Marketing Best/Next Practices - Ensures marketing best practices are in place for specific client programs across channels based on program vertical/maturity. Contributes to process that identifies and champions next practices for ongoing performance and differentiation. Is familiar with vertical benchmarks and adopts a test and learn approach. Ensures brand intimacy by delivering marketing that is a consistent and relevant voice to cardmembers. Performs customer journey mapping and creates lifecycle marketing plans tailored to vertical that encompasses all stages. Participates in the Business Intelligence Review, including daily review of various resources, articles, trends, or discussions that may impact the client’s business. Demonstrates knowledge of the particular vertical business and changes in the Industry by leveraging insights to optimize marketing initiatives. Contributes enterprise wide initiatives to further the Know More Sell More® brand promise. Enables and informs marketing strategy with emerging technology / capability recommendations and proposals. Develops and executes best practices for marketing to ensure customer adoption.
Program Performance - Partners closely with Client Partnerships Account Team and matrixed team to influence P and L performance by optimizing customer segmentation and lifecycle strategy and informing investment decisions of marketing capital to positively impact portfolio KPIs and deliver on CFI expectations. Partners closely with various analytics partners and matrixed partners to identify key customer segments and behaviors and align on the predictive modeling and targeting approaches to drive program revenue and return, including test strategies. Partners with analytics team to continually evaluate campaign performance and optimize selection criteria, offer and other details of particular campaign. Is solution oriented and seeks ways to create and gain efficiencies.
Relationship Management - Supports client satisfaction and relationship through participation client meetings (Seasonal planning, weekly marketing planning meetings) as determined and ensuring team provides strong ongoing support of client relationships and execution of the marketing planning partnership with client teams and cross functional support teams.
Talent Development - Provides indirect coaching to Partnership Marketing Manager I/II, provides peer to peer feedback, and participates in mentoring opportunities for learning and development. Is receptive and open to feedback to further ones own professional development. Influences associate behavior by leading with and demonstrating attitudinal leadership. Demonstrates leadership through training of peers, assisting in onboarding of new associates, advancing the skillset of all associates, and being viewed as a knowledge resource.
Bachelor's Degree in Marketing, Finance or related field.
5+ years experience in Marketing, Partnership Management. Proven experience influencing others in a multi-level organization. Proven experience building marketing roadmaps and strategies for retail, brand, consumer or credit cards. Skilled at building connections internally and externally to facilitate program growth. Fundamental understanding of financial concepts, retail, loyalty and credit programs, consumer behavior, and marketing analytics
Knowledge, Skills and Abilities
Strong interpersonal skills and proven track record for driving results
• Excellent written communication skills. Able to clearly and concisely articulate the vision and strategy to all levels in the organization
• Excellent verbal and presentation skills. Able to convey point of view for marketing strategy and analytics that drives loyalty in a manner that engenders confidence and credibility.
• Proficient with Microsoft Office (Word, Excel, Powerpoint)
Working Conditions/ Physical Requirements
• General office
• Minimum physical requirements
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world's most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty . We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It's how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our cardmembers.
- Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
- All job offers are contingent upon successful completion of credit and background checks.
- Alliance Data is an Equal Opportunity Employer.
- Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.
- Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.
- Alliance Data participates in E-Verify.
- Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
To learn more, visit www.KnowMoreSellMore.com/careers
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