# Job Description Summary# Job Description**JOB SUMMARY**Reporting to the President of the US Region and to the President of MDS, the VP/GM of MDS, US leads the MDS commercial organization, and is responsible for 400\+ associates and $2\.0B in revenue\. This role is responsible for defining, driving and executing on the business strategy related to all commercial activities for the MDS US Region\. This includes determining, based on the business strategy, the current and future portfolio and what is the best go\-to\-market strategy needed to achieve growth, category share, gross margin and new product commercialization objectives\. As a key member of the MDS MC, MDS WWLT and the US Region’s Leadership Team this role influences opportunities for channel reengineering, organization design, and resource allocation across the organization\.**DESCRIPTION**Key performance metrics for this executive include sustainable revenue and margin growth, new product launch success and category share gain\. This leader is expected to ensure flawless execution of sales and marketing plans to build a growing, sustainable, and profitable business\. To that end, the VP/GM will lead and develop a coordinated, efficient and high performing sales and marketing organization that builds strong customer loyalty to the MDS business\.This position will have responsibility for developing commercial marketing plans, strategies and tactics required to execute on those plans, building and sustaining a diverse and engaged organization with the right commercial capabilities, and managing and developing talent\.**KEY RESPONSIBILITIES****Commercial and Financial Leadership**+ Develop and implement plans and strategies to drive revenue and profit growth, ensuring the attainment of the MDS US Region’s overall goals\.+ Lead the budgeting process, including quarterly and annual expense forecasting\.**Commercial Excellence**+ Provide strategic recommendations for improving the productivity and effectiveness of sales force\.+ Design, implement, and manage sales forecasting, planning, and budgeting processes\.+ Establish high levels of quality, accuracy, and process consistency to be institutionalized in the sales organization\.+ Ensure planning, forecasting and budgeting efforts are appropriately integrated with other planning processes employed within the organization\.+ Design and implement an optimal Go To Market model based on market dynamics and business strategy, including sales roles, coverage models, and/or team configurations in order to maximize productivity\.+ Lead change management process to build organizational understanding of proposed changes, establish support from key leadership stakeholders, and effectively implement new deployment and job models\.+ Design sales incentive compensation programs that provide market\-competitive pay, reinforce sales organization strategy, and align with business and sales organization objectives\.+ Define optimal performance measurements and performance management programs required to ensure success as defined by increased revenue growth, increased market share, and strong margins\.+ Align reporting, training, and incentive programs with performance management priorities\.**Customer and Market**+ Ensure that customer feedback and relevant information is gathered in real time\.+ Compile and effectively communicate information / data related to customer and prospect interactions to help the organization become more customer\-centric\.+ Monitor customer, market and competitor activity, providing feedback and strategic recommendations to business, company and relevant functional leadership teams\.+ Play a key role in negotiating terms and conditions of multi\-million dollar, multi\-year contracts with C\-Suite level executives of large hospital systems and non\-acute care providers\.**Marketing and Training**+ Create, manage, coordinate and execute all marketing strategies, and implement tactical plans that meet and exceed company expectations\.+ Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness\.+ Ensure timely and effective execution of marketing tactics and programs\.+ Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies\.+ Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs+ Develop competitive intelligence across all product areas served\. Develop tools to be used by the sales force to effectively position MDS products vs\. the competition\.**Organizational Agility and Leadership**+ Proactive partnership with MDS VP/GMs, worldwide platform and functional leaders in executing the BU’s growth strategies+ Proactive collaboration with US region to drive revenue growth for BD across the US, leveraging common resources, capabilities and centers of excellence+ Coach, mentor, and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent\.**Talent Management & Org Development**+ Leads the regional talent agenda by building the capabilities required to deliver on the business strategy in both the short and long term\.+ Champions Inclusion & Diversity, and promotes the acquisition and development of diverse talent from both internal and external sources\.+ Leads the Talent Review process to identify, coach, mentor, and provide challenging development opportunities for BD’s future leaders\. Exports talent to the broader BD organization\.+ Creates and sustains a culture of high performance and manages low performance aggressively, while being aligned to company values and culture\.+ Leads cultural change necessary to align with The BD Way, to deliver on BD2025 and MDS vision and strategy\.**Compliance**+ Ensure field compliance with all Sarbanes Oxley \(SOX\) requirements; ensure compliance with all local, state, federal and BD regulations/policies/ procedures\.+ Ensure compliance with all local BD quality policies / procedures / practices through consistent application of sound Quality Assurance principles\.**Required Experience**+ 10\+ years’ experience in marketing and sales+ Experience in the medical device/technology, life sciences or medical consumer products industries\.+ Experience working in a matrix environment, demonstrated ability to effectively manage across the matrix in the context of a large global company\.+ Leadership of post\-merger integration activities\.+ BS in Science or BA in Business / Marketing or related discipline\. MBA in marketing/finance or commensurate work experience highly preferred\.**LEADERSHIP CAPABILITIES****Strategic Thinking**In the context of a large business undergoing significant market shifts, with an extensive and diverse portfolio of products in various lifecycle stages and levels of profitability, and a customer base that is undergoing significant transformation, this leader:+ Crafts customer and product segmentation strategies that drive focus and competitive advantage\.+ Builds a solutions mindset in the team, and aims for category leadership in the Vascular Access Management \(VAM\) space\.+ Adopts a long\-term perspective about the business \(customer segments and the external environment\)\.+ Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year, and uses these to set challenging goals with a future payoff\.+ Translates business goals into well\-defined performance plans for his/her own organization and communicates the link between current activities and goals\.+ Thinks beyond annual goals\.**Commercial Orientation**In the context of a highly competitive market and complex customer channel, wherein some business partners are also competitors, this executive:+ Acts to beat profitability or revenue goals, seizing opportunities to push the envelope and take on new commercial options\.+ Takes specific steps to increase revenue growth and profit, focusing on growth in known areas of profit generation\.+ Sets stretch targets on the commercial metrics as the key performance indicators for the team\.# Primary Work LocationUSA NJ \- Franklin Lakes# Additional Locations# Work ShiftBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.